This project was set by Keith Forbes at Good Creative, we were asked to create a new gin concept and story, then brand it and design it.


To start off the project I wrote the story of the origin of the gin, which is that it comes from the markets in Marrakesh, Morocco which are also known as ‘Souks’. The gin is inspired by the music and spices that comes from the Souks. The name, ‘Chaabi’ comes from a term for a style of music that local bands would play in the Souk markets.
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