A Furrytail is a short, 2-minute storybook animation to help create awareness of the use of fur from animals. The animation is purely a social media content video and something different from a shocking or disturbing campaign. The animation hits on real life facts before ending with the campaigns hashtag #thisisnotafairytale.
The animation is focused on the use of Bearskin for the Queens Guards busby hats. The video would be featured across social media, to promote the anti-fur campaign. The style of the animation is made as if it was a storybook, like telling a fairytale.
I made the two bears from clay and pulled wool and for the background I used paper from G.F Smith. After taking photographs I collected everything into Photoshop and After Effects and animated them digitally.
The Campaign Video